The two founding members of the Joe R. Seacrest Family were Joseph “Joe R.” (1920-1995) and Beatrice “Mike” (1920- ) Seacrest. Joe R. was a newspaper man in Lincoln and in four other Nebraska cities, North Platte, Scottsbluff, Lexington and Sidney,. Members of the Seacrest Family owned and operated the Lincoln Journal newspaper from 1887 to 1995.
In 1887, there were no local insurance companies in Lincoln, Nebraska. Five local businessmen saw that as an opportunity, and on April 6, 1887, Old Line Bankers Life Insurance Company of Nebraska (Bankers Life) was formed. Bankers Life changed its name to Ameritas Life Insurance Corp. in 1988.