Roger Larson was born October 28, 1925, on a farm near Wausa, Nebraska to Ted and Alveda Larson, who were second generation Swedish immigrants. With a strong sense of duty to his country, Roger applied for and was accepted into the Air Force Cadet Program in 1943 and eventually attained the rank of Captain and the Honor of Group Bombardier-Navigator in the Twentieth Air Force.
Roger began his radio career in October of 1953 as an account executive for KFOR, then moved on to become General Manager and Vice President. For many years the citizens of Lincoln heard him end his radio editorials with, â€œI am Roger Larson, and thatâ€™s the way I see it.â€
After his forty-year career with KFOR, Roger worked for NBC Bank, which became Wells Fargo. He spent his last four years working as a fundraising consultant for SLR Communications, with his daughter Susan. His work included promoting the Centennial Mall renovation and Spirit of Nebraska Pathway.
His greatest joy, however, came from his roles as loving husband, father and grandfather, and he enjoyed a close relationship with every member of his family.
â€œThree things have been important in my lifeâ€”my family, my work, and my civic duty. My fondest hope is that I will be remembered as someone who contributed to the general advancement of the quality of life in Lincoln, and a good example for my family and others to follow.â€ â€”Roger T. Larson
Article Lincoln Journal Star: Editorial, 10/11: We need more Roger Larsons
Article Lincoln Journal Star: Roger Larson, lover of Lincoln, dies at 87