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In the 1890s, life was difficult for many Nebraskans. Protection against the financial devastation of accidents, sickness and premature death was a new concept. The founders of the three companies that would one day be joined as Assurity Life were committed to helping people through these times of crisis.

The Seacrest Family

The two founding members of the Joe R. Seacrest Family were Joseph “Joe R.” (1920-1995) and Beatrice “Mike” (1920- ) Seacrest. Joe R. was a newspaper man in Lincoln and in four other Nebraska cities, North Platte, Scottsbluff, Lexington and Sidney,. Members of the Seacrest Family owned and operated the Lincoln Journal newspaper from 1887 to 1995.


In 1887, there were no local insurance companies in Lincoln, Nebraska. Five local businessmen saw that as an opportunity, and on April 6, 1887, Old Line Bankers Life Insurance Company of Nebraska (Bankers Life) was formed. Bankers Life changed its name to Ameritas Life Insurance Corp. in 1988.

The Ludemann Ranch

Welcome to the Ludemann Ranch, the home of a family that strived to make a difference in their community as they enjoyed the deep satisfaction of a love of the land.

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